The agency WhatsApp problem
Running a GoHighLevel agency means managing WhatsApp for multiple clients simultaneously. Each client needs their own number, their own conversations, their own workflows — but you don't want to set up and pay for a separate WhatsApp integration per client.
CenGHL solves this with a multi-account architecture built specifically for agencies.
How the number pool works
Each CenGHL plan comes with a pool of WhatsApp slots you distribute freely across your sub-accounts. Growth plan includes 25 slots for 5 sub-accounts — you might give one client 8 numbers for different departments, another just 1 for basic use, and keep a few in reserve.
This is fundamentally different from per-account pricing. You buy a pool, distribute it how you want, and redistribute anytime without paying more.
Agency-level dashboard
From your CenGHL agency panel, you see all sub-accounts and all instances in one view. You can:
- See which numbers are connected and which have disconnected
- Reconnect any instance without logging into the client's GHL sub-account
- Monitor message volume per account
- Invite clients to manage their own instances through the white-labeled dashboard
White-labeling for resale
If you resell CenGHL under your own brand, your clients log in to your branded dashboard and never see the CenGHL name. You control the pricing, the support experience, and the billing relationship.
Common agency model: buy the Agency plan at $120/month, resell WhatsApp integration to 10 clients at $30–50/month each. The CenGHL cost becomes a single line item while you retain the margin on each client.
Handling client churn
When a client leaves, disconnect their instance, revoke their dashboard access, and reallocate their WhatsApp slots to a new client. No waiting, no cancellation fees, no per-number charges. The slot returns to your pool immediately.
Number routing for multi-department clients
For clients with high volume, you can assign multiple numbers to one sub-account and configure routing rules: contacts from one source go to Number A, another source to Number B, return contacts automatically routed to their previous rep's number.
This is particularly useful for clients with separate sales and support teams — each team has its own WhatsApp number but everything syncs into the same GHL sub-account.
Scaling beyond the base plan
When you outgrow 10 sub-accounts, add extras at $12/month each (5 WhatsApp slots included per extra account). There's no ceiling — agencies running 50+ sub-accounts just stack the add-ons.
Because pricing is flat per sub-account and not per message, your margin is predictable regardless of how active your clients are. High-volume clients cost the same as low-volume ones.
Notifications that keep you proactive
CenGHL sends you (and optionally your clients) instant WhatsApp and email alerts when a number disconnects. Proactive notifications mean you fix it before the client notices — which is the difference between a support ticket and a happy client who never knew there was a problem.